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This site states the following, "What is EMS Technology? Electrical Muscle Stimulation EMS, also known as neuromuscular electrical stimulation NMES is the elicitation of muscle contraction using electric impulses." Our analyzers noticed that the web page stated " The impulses mimic the action potential coming from the central nervous system, causing the muscles to contract." The Website also stated " EMS is proven to be quite effective as a proactive tool for muscle strengthening. What is EMS used for? Preventing disuse muscle atrophy." The website's header had EMS muscle trainer as the most important keyword. It was followed by TENS pain relief, hips trainer, and gel pad which isn't as highly ranked as EMS muscle trainer. The next words the site uses is six pad. hips pad was also included and could not be understood by web crawlers.